Principles

This is what FAIR SQUARED stands for
FAIR SQUARED is a limited liability company (GmbH) registered in Germany and based in Cologne. The company is family-owned, and neither a corporate group nor a financial investor holds a direct or indirect stake in FAIR SQUARED. Our administrative offices and warehouse are located in Cologne-Marsdorf, occupying a rented space of 700 square metres. Additional storage capacity is flexibly provided to us externally by our logistics service provider.
Transparency, high social and environmental standards
Our business principles are based on transparency, social and environmental responsibility, animal welfare and solidarity with people in disadvantaged regions around the world. To ensure that the steps we take are transparent to everyone, we partnered early on with internationally recognised certification initiatives that regularly audit our processes and supply chains. Read here to find out which certification partners FAIR SQUARED works with.
Equal partners, long-term contracts
FAIR SQUARED’s exclusive international distribution partners are themselves independent family-run businesses that deal in natural foods, natural cosmetics or organic products. FAIR SQUARED’s production partners are not economically dependent on FAIR SQUARED GmbH. We negotiate as equals, treat our partners with respect and engage in honest dialogue with them. This results in long-term contracts that promote greater fairness in international trade.
Proprietary formulations and a high level of creative output
The product formulations are the property of the company. FAIR SQUARED regularly develops new products, which are usually launched at the start of the year. The FAIR SQUARED brand is a registered trademark in many countries around the world.