History

Fair products from head to toe: the idea

FAIR SQUARED is an alternative trade organisation, we aim to do our bit to reduce inequality in world trade. The Oxfam campaign ”Make poverty history” in 2005 made us think: how can we create an impact? Five years later the first FAIR SQUARED products were sold via OXFAM and Amnesty International. In the UK students and a number of organisations picked up the idea and made the products more widely available.

The beginning of FAIR SQUARED

The very first products were condoms, hand creams and lip balms. Demand grew rapidly and further distribution partners began selling FAIR SQUARED products in Scandinavia and the Benelux countries. In 2013, the company moved to Cologne and from then on operated as FAIR SQUARED GmbH. The range expanded from 12 to over 150 items. Thanks to the continued demand from our customers, we were able to expand the number of products. FAIR SQUARED products are now sold throughout Europe.

And what makes FAIR SQUARED so special today?

Still the same as it has been since 2010. We develop products together with our producer partners and are delighted when you like them, buy them and use them for a long time. A few years ago, we launched our sister brand, FAIR ZONE, which focuses on fair trade products for the home and garden. Our FAIR MOVE products, made from natural rubber, are ideal for your workouts. And when you go on holiday, we’d love for our WAVES flip-flops to come along too. You can find all our products in our shop, FAIR2.me.