History

Fair trade products from head to toe: the idea

FAIR SQUARED is an alternative trading organisation whose aim is to redress the imbalance in global trade. Our business concept stems from Oxfam’s 2005 campaign, ‘Make Poverty History’. In 2010, the first FAIR SQUARED products were sold in England through Oxfam and Amnesty International. The idea was quickly taken up by various student organisations in the UK, which ensured its wider distribution across England.

The beginnings of FAIR SQUARED

The very first products were condoms, hand creams and lip balms. Demand grew rapidly, and further distribution partners began selling FAIR SQUARED products in Scandinavia and the Benelux countries. In 2013, the company moved to Cologne and operated from then on as FAIR SQUARED GmbH. The product range expanded from 12 to over 150 items. Thanks to the ongoing demand from our customers, we’ve been able to expand our product range. FAIR SQUARED products are now sold throughout Europe.

And what does FAIR SQUARED do today?

Still the same as we have been since 2010. We develop products together with our producer partners and are delighted when you like them, buy them and use them for a long time. A few years ago, we launched our sister brand FAIR ZONE, which focuses on fair trade products for the home and garden. Our FAIR MOVE products, made from natural rubber, are ideal for your workouts. And when you go on holiday, we’d love to be part of your trip with our WAVES flip-flops. You can find all our products in our shop FAIR2.me.